When discussing Digital Marketing these three terms are thrown around a lot. They are often used alongside each other. Many of the top websites that you visit today use a combination of these marketing strategies. So, what is the concept linked with these acronyms? How they are different and alike? Let’s have a look:
SEO- SEO stands for Search Engine Optimization. It refers to techniques and strategies employed to increase the likelihood of your website appearing on the top of the Google search results. By listing you your website at top SEO techniques tend to enhance your website’s SERP, Search Engine Result Page. However, to ensure that your website’s position stays intact in today’s highly competitive its content should be sound, proper and good. Moreover, the website design should be such that:
- It serves as an information source for other websites.
- Should be easily crawled and comprehended by the search engine.
- Should be able to address people’s problems
SEM– The abbreviation SEM stands for Search Engine Marketing. It is an inclusive term that comprises all techniques of driving the search engine’s attention. SEO is a part of the SEM process. The techniques of Search engine marketing work to drive traffic to your website by using paid online advertising. Thus, in addition to employing SEO techniques, a business owner can now buy advertising or pay to have an ad to appear at the top of a search engine results list.
SMM– The abbreviation SMM stands for Social Media Marketing. SMM has nothing to do with a search engine but it does play a crucial role in enhancing the website’s exposure. Unlike, SEO and SEM which require costly premiums and altering subtle factors, SMM is comparatively cheaper. Additionally, it also generates lucrative results, if done properly.
Hence, to gain an extensive online presence your website needs to have a solid SEO plan in conjunction with SMM and SEM strategies.